{"id":376,"date":"2025-04-23T09:51:20","date_gmt":"2025-04-23T09:51:20","guid":{"rendered":"http:\/\/www.adamsauctionserv.com\/?p=376"},"modified":"2025-05-01T23:01:30","modified_gmt":"2025-05-01T23:01:30","slug":"ownerly-vs-zillow-a-detailed-comparison-for-2025","status":"publish","type":"post","link":"http:\/\/www.adamsauctionserv.com\/index.php\/2025\/04\/23\/ownerly-vs-zillow-a-detailed-comparison-for-2025\/","title":{"rendered":"Ownerly vs Zillow: A Detailed Comparison for 2025"},"content":{"rendered":"<p>If you\u2019re looking for an easy way to find data on properties, you\u2019ll likely have come across Ownerly and Zillow. Both are fantastic resources that allow you to quickly obtain information about properties and the neighborhoods they\u2019re located in. Each has its pros, cons, and unique features, so the best one will depend on your specific use case!\u00a0<\/p>\n<p>Below is a summary of what each excels at, followed by a more detailed comparison of the two.\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/link.technologyadvice.com\/r\/ownerly-main\" target=\"_blank\" rel=\"noopener sponsored nofollow\">Ownerly<\/a>:<\/strong> Good for individual homeowners seeking current and past property data, as well as value estimates<\/li>\n<li><strong><a href=\"https:\/\/link.technologyadvice.com\/r\/zillow-tc-ownerly-vs-zillow\" target=\"_blank\" rel=\"noopener sponsored nofollow\">Zillow<\/a>: <\/strong>Good for connecting buyers, sellers, renters, and landlords, in addition to providing value estimates and property information<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"Quick-comparison\">A quick comparison of Ownerly vs Zillow<\/h2>\n<p>Although Ownerly and Zillow both provide some similar services, each also offers a different subset of features. Ownerly is geared more towards providing information on individual properties, while Zillow goes far more in-depth by providing an entire ecosystem of services to help connect homeowners, renters, landlords, and real estate agents. Below is a summary of the major feature sets offered by Ownerly and Zillow.<\/p>\n<table id=\"tablepress-2607\" class=\"tablepress tablepress-id-2607\">\n<thead>\n<tr class=\"row-1\">\n<th class=\"column-1\"><\/th>\n<th class=\"column-2\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-112421 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Ownerly logo\" width=\"110\" height=\"16\" data-src=\"https:\/\/assets.theclose.com\/uploads\/2025\/03\/Ownerly.png\"><\/th>\n<th class=\"column-3\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-112422 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Zillow ogo\" width=\"110\" height=\"24\" data-src=\"https:\/\/assets.theclose.com\/uploads\/2025\/03\/unnamed-2025-04-23T170703.493.png\"><\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n<td class=\"column-1\"><strong>Starting price<\/strong><\/td>\n<td class=\"column-2\">$37.99 monthly (following a $1 7-day trial)<\/td>\n<td class=\"column-3\">Free<\/td>\n<\/tr>\n<tr class=\"row-3\">\n<td class=\"column-1\"><strong>Property value estimates<\/strong><\/td>\n<td class=\"column-2\">Yes<\/td>\n<td class=\"column-3\">Yes<\/td>\n<\/tr>\n<tr class=\"row-4\">\n<td class=\"column-1\"><strong>Property listings &amp; neighborhood data<\/strong><\/td>\n<td class=\"column-2\">Yes<\/td>\n<td class=\"column-3\">Yes<\/td>\n<\/tr>\n<tr class=\"row-5\">\n<td class=\"column-1\"><strong>Rental property management<\/strong><\/td>\n<td class=\"column-2\">No<\/td>\n<td class=\"column-3\">Yes<\/td>\n<\/tr>\n<tr class=\"row-6\">\n<td class=\"column-1\"><strong>Home financing tools<\/strong><\/td>\n<td class=\"column-2\">Limited<\/td>\n<td class=\"column-3\">Yes<\/td>\n<\/tr>\n<tr class=\"row-7\">\n<td class=\"column-1\"><strong>Home buying resources<\/strong><\/td>\n<td class=\"column-2\">Limited<\/td>\n<td class=\"column-3\">Yes<\/td>\n<\/tr>\n<tr class=\"row-8\">\n<td class=\"column-1\"><\/td>\n<td class=\"column-2\"><a href=\"https:\/\/link.technologyadvice.com\/r\/ownerly-main\" target=\"_blank\" rel=\"nofollow sponsored noopener\">Visit Ownerly<\/a><\/td>\n<td class=\"column-3\"><a href=\"https:\/\/link.technologyadvice.com\/r\/zillow-tc-ownerly-vs-zillow\" target=\"_blank\" rel=\"nofollow sponsored noopener\">Visit Zillow<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><!-- #tablepress-2607 from cache --><\/p>\n<h3 class=\"wp-block-heading\">Overview &amp; When to Use Each<\/h3>\n<div id=\"block_4f1646fb727296aa8abadb0d1630887c\" class=\"block-tabs border-radius-8 \">\n<div role=\"tablist\" aria-label=\"Tabs\" class=\"d-flex align-items-stretch m-0 p-0 list-unstyled\">\n<p><button type=\"button\" role=\"tab\" id=\"ownerly-block_4f1646fb727296aa8abadb0d1630887c\" class=\"tab-heading m-0 inherit-text-size cursor-pointer roboto-18 flex-grow border p-16  text-left active\" style=\"flex-basis: 50%\"><br \/>\n  <span>Ownerly<\/span><br \/>\n<\/button><\/p>\n<p><button type=\"button\" role=\"tab\" id=\"zillow-block_4f1646fb727296aa8abadb0d1630887c\" class=\"tab-heading m-0 inherit-text-size cursor-pointer roboto-18 flex-grow border p-16  text-left \" style=\"flex-basis: 50%\"><br \/>\n  <span>Zillow<\/span><br \/>\n<\/button><\/p>\n<\/div>\n<div id=\"content-ownerly-block_4f1646fb727296aa8abadb0d1630887c\" aria-labelledby=\"ownerly-block_4f1646fb727296aa8abadb0d1630887c\" role=\"tabpanel\" class=\"tab-content border p-24 tc-dropshadow active\">\n<table id=\"tablepress-2608\" class=\"tablepress tablepress-id-2608 procon\">\n<thead>\n<tr class=\"row-1\">\n<th colspan=\"2\" class=\"column-1\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-112421 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Ownerly logo\" width=\"110\" height=\"16\" data-src=\"https:\/\/assets.theclose.com\/uploads\/2025\/03\/Ownerly.png\"><\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n<td class=\"column-1\"><strong>Pros<\/strong><\/td>\n<td class=\"column-2\"><strong>Cons<\/strong><\/td>\n<\/tr>\n<tr class=\"row-3\">\n<td class=\"column-1\">\n<ul>\n<li>Low-cost trial option available<\/li>\n<\/ul>\n<\/td>\n<td class=\"column-2\">\n<ul>\n<li>No free option<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr class=\"row-4\">\n<td class=\"column-1\">\n<ul>\n<li>Exclusive rewards and discounts for 3rd-party services<\/li>\n<\/ul>\n<\/td>\n<td class=\"column-2\">\n<ul>\n<li>Limited resources to connect with agents<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr class=\"row-5\">\n<td class=\"column-1\">\n<ul>\n<li>Reports provide detailed past and current property information<\/li>\n<\/ul>\n<\/td>\n<td class=\"column-2\">\n<ul>\n<li>No data on the accuracy of value estimates<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><!-- #tablepress-2608 from cache --><\/p>\n<p><strong>Overview of Ownerly<\/strong><\/p>\n<p>Ownerly operates with the mission of giving users access to data that professionals use when it comes to buying and selling real estate. Examples of this include data as to how much your home is worth, as well as insights on what impacts your property valuation.<\/p>\n<p>Because Ownerly puts those features front and center on its website, it\u2019s a bit faster and easier to access compared to Zillow. As such, it\u2019s handy if you want to look up detailed past or current information about a property, such as previous owners, deeds, property tax amounts, and sale history.<\/p>\n<figure id=\"attachment_112429\" aria-describedby=\"caption-attachment-112429\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-112429 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"The home page of Ownerly\u2019s website, allowing users to input a property address as the first step to obtaining a property report\" width=\"500\" height=\"264\" data-src=\"http:\/\/www.adamsauctionserv.com\/wp-content\/uploads\/2025\/04\/unnamed-2025-04-23T171514.132-768x405-1.png\"><figcaption id=\"caption-attachment-112429\" class=\"wp-caption-text\">The home page of Ownerly\u2019s website, allowing users to input a property address as the first step to obtaining a property report (Source: Ownerly.com)<\/figcaption><\/figure>\n<p><strong>Use Cases<\/strong><\/p>\n<ul>\n<li>Obtain property value estimates<\/li>\n<li>Research the sales history for a specific property<\/li>\n<li>Identify comparable homes and related properties<\/li>\n<li>Lookup current and past owners<\/li>\n<li>Obtain demographic data and natural hazards<\/li>\n<\/ul>\n<p><a class=\"button\" href=\"https:\/\/link.technologyadvice.com\/r\/ownerly-main\" target=\"_blank\" rel=\"nofollow sponsored noopener\">Visit Ownerly<\/a><\/p>\n<p>  <span class=\"clear\"><\/span>\n<\/div>\n<div id=\"content-zillow-block_4f1646fb727296aa8abadb0d1630887c\" aria-labelledby=\"zillow-block_4f1646fb727296aa8abadb0d1630887c\" role=\"tabpanel\" class=\"tab-content border p-24 tc-dropshadow \">\n<table id=\"tablepress-2609\" class=\"tablepress tablepress-id-2609 procon\">\n<thead>\n<tr class=\"row-1\">\n<th colspan=\"2\" class=\"column-1\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-112422 size-full lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"Zillow ogo\" width=\"110\" height=\"24\" data-src=\"https:\/\/assets.theclose.com\/uploads\/2025\/03\/unnamed-2025-04-23T170703.493.png\"><\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n<td class=\"column-1\"><strong>Pros<\/strong><\/td>\n<td class=\"column-2\"><strong>Cons<\/strong><\/td>\n<\/tr>\n<tr class=\"row-3\">\n<td class=\"column-1\">\n<ul>\n<li>Free to use for most users<\/li>\n<\/ul>\n<\/td>\n<td class=\"column-2\">\n<ul>\n<li>Lack of pricing transparency for some services<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr class=\"row-4\">\n<td class=\"column-1\">\n<ul>\n<li>Provides data to support the accuracy of value estimates<\/li>\n<\/ul>\n<\/td>\n<td class=\"column-2\">\n<ul>\n<li>Popularity of the platform can increase the difficulty of standing out as an agent or landlord<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr class=\"row-5\">\n<td class=\"column-1\">\n<ul>\n<li>Wide range of resources for renters, landlords, sellers, and buyers<\/li>\n<\/ul>\n<\/td>\n<td class=\"column-2\">\n<ul>\n<li>Pricing for some premium services can be high<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><!-- #tablepress-2609 from cache --><\/p>\n<p><strong>Overview of Zillow<\/strong><\/p>\n<p>Zillow provides a range of products and services designed to provide a seamless transaction for buyers, sellers, landlords, and renters. It has tools that allow users to find homes listed for sale or rent, get an estimate for how much a property is worth, and gather specific data regarding a property.<\/p>\n<p>Unlike Ownerly, Zillow places a large emphasis on allowing homeowners to get connected with real estate agents and home financing. It\u2019s also more user-friendly for renters and landlords, as they can also use the platform to manage payments and rental applications, functionality that Ownerly currently does not have.<\/p>\n<figure id=\"attachment_112434\" aria-describedby=\"caption-attachment-112434\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-112434 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"The front page of the Zillow website, summarizing some of the services it offers\" width=\"500\" height=\"173\" data-src=\"http:\/\/www.adamsauctionserv.com\/wp-content\/uploads\/2025\/04\/unnamed-2025-04-23T171518.111-768x265-1.png\"><figcaption id=\"caption-attachment-112434\" class=\"wp-caption-text\">The front page of the Zillow website, summarizing some of the services it offers (Source: Zillow.com)<\/figcaption><\/figure>\n<p><strong>Use Cases<\/strong><\/p>\n<ul>\n<li>Connect homeowners with real estate agents or lenders, and landlords with renters<\/li>\n<li>Obtain property value estimates<\/li>\n<li>Access rental property management tools for landlords<\/li>\n<li>Research sales history for properties<\/li>\n<\/ul>\n<p><a class=\"button\" href=\"https:\/\/link.technologyadvice.com\/r\/zillow-tc-ownerly-vs-zillow\" target=\"_blank\" rel=\"nofollow sponsored noopener\">Visit Zillow<\/a><\/p>\n<p>  <span class=\"clear\"><\/span>\n<\/div>\n<\/div>\n<h2 class=\"wp-block-heading\" id=\"Detailed-comparison\">Detailed comparison of features: Ownerly vs Zillow<\/h2>\n<p>Now that you\u2019ve got a high-level overview of what Ownerly and Zillow each bring to the table, let\u2019s do a deeper dive into each individual item!<\/p>\n<h3 class=\"wp-block-heading\" id=\"Pricing\">Pricing (winner: Zillow)<\/h3>\n<p>Zillow was selected as the winner for pricing because it\u2019s free to use for most users. Ownerly, on the other hand, charges a minimum of $1 just for a trial period, which later goes up to $37.99 per month if you don\u2019t cancel.\u00a0<\/p>\n<h4 class=\"wp-block-heading\">Ownerly<\/h4>\n<p>Ownerly charges a $1 fee for a 7-day trial. During this time period, you\u2019ll be able to order up to 25 reports on different properties. You can also opt for an upgraded 7-day trial at $5, which gives you the added abilities to download PDF reports and enable shared access.\u00a0<\/p>\n<p>After the 7-day trial period has ended, you\u2019ll be charged $37.99 per month, plus any applicable sales taxes. You can cancel at any time during the 7-day trial by making a request via phone or email. Ownerly also carries a satisfaction guarantee, and it promises to offer refunds if you\u2019re dissatisfied with the results of your search.\u00a0<\/p>\n<h4 class=\"wp-block-heading\">Zillow<\/h4>\n<p>Zillow is free to use if you want to find property listings, list a property for sale or rent, or get estimates for what a home might be worth. If you\u2019re looking to post a home to rent out, you can do so for free or pay $29.99 as a one-time fee to upgrade to the premium version. Premium benefits last for up to 90 days and give you the benefit of increased visibility as the property will be placed higher in search results.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"Property-valuations\">Property valuations (winner: Zillow)<\/h3>\n<p>Although both Ownerly and Zillow offer services to provide property value estimates, Zillow is the winner here because it has data to back up the accuracy of its estimates.\u00a0<\/p>\n<h4 class=\"wp-block-heading\">Ownerly<\/h4>\n<p>Ownerly provides estimated property values using an automated valuation model (AVM). While the details of how its AVM functions are not publicly available, most AVMs consider multiple data points, such as the sales price of similar properties, publicly available property features like property size and room count, the age of the home, and any improvements or renovations recorded with public records.\u00a0<\/p>\n<p>AVMs are not foolproof, however, as they aren\u2019t able to consider all factors that affect a property\u2019s value. For instance, AVMs may not know the condition of the home, whether it has a beneficial view, or if it\u2019s negatively impacted by certain environmental factors.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"645\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"A summary of the data you\u2019ll receive in a property report from Ownerly\" class=\"wp-image-112437 lazyload\" data-src=\"http:\/\/www.adamsauctionserv.com\/wp-content\/uploads\/2025\/04\/unnamed-2025-04-23T172323.581-1200x645-1.png\"><figcaption class=\"wp-element-caption\">A summary of the data you\u2019ll receive in a property report from Ownerly (Source: Ownerly.com)<\/figcaption><\/figure>\n<\/div>\n<h4 class=\"wp-block-heading\">Zillow<\/h4>\n<p>Zillow uses a proprietary valuation tool called a <a href=\"https:\/\/www.zillow.com\/z\/zestimate\/\" target=\"_blank\" rel=\"noopener\">Zestimate<\/a>. A Zestimate searches for publicly available data about a property, comparable sales, market trends, as well as MLS and user-submitted information to provide a home\u2019s approximate value.\u00a0<\/p>\n<p>If you\u2019re curious as to the <a href=\"https:\/\/theclose.com\/how-accurate-is-zillow-zestimate\/\">accuracy of a Zestimate<\/a>, Zillow states that the median error rate for on-market homes is 1.94%, while the error rate for off-market homes is 7.06%. These median error rates are current as of March 2, 2025.\u00a0<\/p>\n<p>Like AVMs, Zestimates are not completely foolproof, as they won\u2019t be able to take into consideration everything that would be included with physical inspection of a property. However, the data surrounding its median error rates can provide some measure of its overall reliability.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"580\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"A detailed chart showcasing the accuracy of a Zestimate in various markets\" class=\"wp-image-112438 lazyload\" data-src=\"http:\/\/www.adamsauctionserv.com\/wp-content\/uploads\/2025\/04\/unnamed-2025-04-23T172415.301-1200x580-1.png\"><figcaption class=\"wp-element-caption\">A detailed chart showcasing the accuracy of a Zestimate in various markets (Source: Zillow.com)<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"Property-listings\">Property listings &amp; neighborhood data (winner: tie)<\/h3>\n<p>Ownerly and Zillow both allow users to obtain information about property listings and detailed neighborhood data. While each does so in a different format, I declared this a tie since the best one will depend on your needs. Ownerly, for instance, provides data on demographics and natural hazards, while Zillow has a larger emphasis on allowing you to find available listings within a specified geographic region.\u00a0<\/p>\n<h4 class=\"wp-block-heading\">Ownerly<\/h4>\n<p>Owner\u2019s property listing reports will show a wide range of data on a home as it compiles data from multiple sources, including publicly available records. Common data you\u2019ll receive will include property taxes, comparable homes, a historical record of sales prices, transfer history, previous owners, demographics for the neighborhood, and features of the home such as room count and living area.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"617\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"A sample of some of the data you\u2019ll receive on an Ownerly property report \" class=\"wp-image-112439 lazyload\" data-src=\"http:\/\/www.adamsauctionserv.com\/wp-content\/uploads\/2025\/04\/unnamed-2025-04-23T172502.289-1200x617-1.png\"><figcaption class=\"wp-element-caption\">A sample of some of the data you\u2019ll receive on an Ownerly property report (Source: Ownerly.com)<\/figcaption><\/figure>\n<\/div>\n<h4 class=\"wp-block-heading\">Zillow<\/h4>\n<p>If you\u2019re searching for homes to buy or rent, Zillow is an excellent tool to use as it allows you to locate properties based on certain parameters like location, price, size, room count, and property type. If you\u2019re a landlord or seller, listing your home on Zillow can allow potential buyers and renters to more easily find your property.\u00a0<\/p>\n<p>Like Ownerly, Zillow will also provide a great deal of information about a property, including its sales history, property tax amounts, neighborhood overview, and other similar homes.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"602\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"An example of what Zillow\u2019s property search function looks lik\" class=\"wp-image-112440 lazyload\" data-src=\"http:\/\/www.adamsauctionserv.com\/wp-content\/uploads\/2025\/04\/unnamed-2025-04-23T172544.908-1200x602-1.png\"><figcaption class=\"wp-element-caption\">An example of what Zillow\u2019s property search function looks like (Source Zillow.com)<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"Rental-property\">Rental property management tools (winner: Zillow)<\/h3>\n<p>Zillow is the winner here because it provides a wide range of services for landlords to manage their properties and rental listings. Ownerly currently does not provide these services.\u00a0<\/p>\n<h4 class=\"wp-block-heading\">Ownerly<\/h4>\n<p>Ownerly\u2019s services are primarily geared towards homeowners. As a result, landlords and renters may not gain much value from what the company has to offer. One possible use case, however, is renters who may want to eventually purchase the property they\u2019re living in. In this instance, they could benefit from the data received from a property listing report.\u00a0<\/p>\n<h4 class=\"wp-block-heading\">Zillow<\/h4>\n<p>Zillow\u2019s Rental Manager segment has a number of tools that landlords can use to help with the rental process from start to finish. In addition to posting listings to find renters, landlords can use Zillow\u2019s tools to screen applicants, create lease agreements, identify market rents, and collect rent.\u00a0<\/p>\n<p>If you prefer a hands-off approach, you can let Zillow\u2019s team do the work for you, as it offers full-service tenant placement services. This premium level of service includes real estate agent-led tours, professional photography, and more.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1200\" height=\"578\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"A summary of the services Zillow makes available to landlords\" class=\"wp-image-112441 lazyload\" data-src=\"http:\/\/www.adamsauctionserv.com\/wp-content\/uploads\/2025\/04\/unnamed-2025-04-23T172630.092-1200x578-1.png\"><figcaption class=\"wp-element-caption\">A summary of the services Zillow makes available to landlords (Source: Zillow.com)<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"Home-financing\">Home financing tools (winner: Zillow)<\/h3>\n<p>Financing tools can include calculators and other resources that homeowners and renters can use to determine their level of affordability. Zillow is the winner for this section since it provides more calculators than Ownerly.\u00a0<\/p>\n<h4 class=\"wp-block-heading\">Ownerly<\/h4>\n<p>Ownerly provides a couple of calculators that prospective homeowners can use to determine whether they can afford a particular property. These calculators are free to use. A mortgage tax deduction calculator is available to help homeowners determine what their tax savings will be after purchasing a home. A reverse mortgage loan calculator is also available, which is designed to estimate how much you can borrow against your home\u2019s equity.\u00a0<\/p>\n<h4 class=\"wp-block-heading\">Zillow<\/h4>\n<p>Zillow provides a much wider range of calculators than Ownerly.\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>An affordability calculator<\/strong> is available to help you determine what you can comfortably spend on purchasing a home based on things like your annual income, debts, and down payment.\u00a0<\/li>\n<li><strong>A mortgage calculator<\/strong> is also provided to help you determine what your monthly loan payment would be based on the details of your loan.\u00a0<\/li>\n<li>If you\u2019re already a current homeowner, Zillow\u2019s<strong> refinance calculator <\/strong>can help determine your break-even timeframe based on the closing costs of the new loan.\u00a0<\/li>\n<li>Finally, a <strong>debt-to-income calculator<\/strong> can help you figure out your likelihood of qualifying for a loan by breaking down the most common debts considered for lending purposes.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"772\" height=\"588\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"A mortgage calculator from Zillow\" class=\"wp-image-112442 lazyload\" data-src=\"http:\/\/www.adamsauctionserv.com\/wp-content\/uploads\/2025\/04\/unnamed-2025-04-23T172718.215.png\"><figcaption class=\"wp-element-caption\">A mortgage calculator from Zillow (Source: Zillow.com)<\/figcaption><\/figure>\n<\/div>\n<h3 class=\"wp-block-heading\" id=\"Homeowner-resources\">Homeowner resources (winner: Zillow)<\/h3>\n<p>Zillow is again the winner here as it provides an entire ecosystem of services to connect homeowners with real estate agents, as well as landlords with renters. Ownerly currently does not provide such services, and only provides an informational blog as more of a DIY approach.\u00a0<\/p>\n<h4 class=\"wp-block-heading\">Ownerly<\/h4>\n<p>As far as providing existing or prospective homeowners with resources goes, Ownerly has a blog with posts that cover various aspects of the home ownership cycle. Article categories include home improvement, house buying, house selling, mortgages, house value, house loans, insurance, and real estate.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"612\" height=\"697\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"The front page of Ownerly\u2019s blog \" class=\"wp-image-112443 lazyload\" data-src=\"http:\/\/www.adamsauctionserv.com\/wp-content\/uploads\/2025\/04\/unnamed-2025-04-23T172801.707.png\"><figcaption class=\"wp-element-caption\">The front page of Ownerly\u2019s blog (Source: Ownerly.com)<\/figcaption><\/figure>\n<\/div>\n<h4 class=\"wp-block-heading\">Zillow<\/h4>\n<p>Zillow provides an entire ecosystem of products and services to help homeowners. As a buyer, Zillow offers services to get you connected with a real estate agent and get approved for financing. Zillow also offers search features which allow you to locate properties based on user-defined criteria, including the ability to search only for homes that are within your budget and are likely to get approved for financing. Sellers can also benefit from Zillow\u2019s services by partnering with a Zillow partner agent, or accepting a cash offer by selling directly to its partner, Opendoor.\u00a0<\/p>\n<p>If you\u2019re an agent looking to get connected with buyers and sellers, you can contact Zillow\u2019s sales team to become a Premier Agent. Pricing varies by location, but Zillow states that the average cost per lead in most major metro areas works out to $223, and $139 in others. While Zillow states that it\u2019s worth it for most of its agents, you\u2019ll need to look at your own expenses, income, and business model to determine if being a Zillow Premier Agent is <a href=\"https:\/\/theclose.com\/zillow-premier-agent-worth-cost\/\">worth the cost<\/a>.<\/p>\n<h2 class=\"wp-block-heading\" id=\"FAQs\">Frequently asked questions (FAQs)<\/h2>\n<div class=\"d-flex justify-content-between align-items-center cursor-pointer pe-24 close-accordion-heading collapsed\">\n<h3 id=\"how-much-does-it-cost-to-use-ownerly-or-zillow\" class=\"my-40\">How much does it cost to use Ownerly or Zillow?<br \/>\n\t\t\t\t<\/h3>\n<p><img decoding=\"async\" alt=\"expand\/collapse\" class=\"ms-24 w-16 flex-shrink-0 rotate-180 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/chevron-down.svg\"><\/div>\n<div id=\"how-much-does-it-cost-to-use-ownerly-or-zillow-content\" class=\"close-accordion-content collapsed mb-40\">\n<p>Ownerly pricing starts with a $1 trial for 7 days, after which pricing goes up to $37.99 monthly. In exchange, you\u2019ll get the ability to run up to 25 reports on properties each month. A satisfaction guarantee is included, and you can cancel at any time by calling or emailing the company. <\/p>\n<p>By comparison, Zillow is free for all users as its initial base price. Fees apply for its premium services, such as landlords listing properties for rent and wanting their homes to appear higher in search results. This service is available for a one-time fee of $29.99, and premium benefits will last for up to 90 days. <\/p>\n<\/div>\n<hr class=\"my-0\" \/>\n<div class=\"d-flex justify-content-between align-items-center cursor-pointer pe-24 close-accordion-heading collapsed\">\n<h3 id=\"which-provides-more-accurate-estimates-of-home-values\" class=\"my-40\">Which provides more accurate estimates of home values?<br \/>\n\t\t\t\t<\/h3>\n<p><img decoding=\"async\" alt=\"expand\/collapse\" class=\"ms-24 w-16 flex-shrink-0 rotate-180 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/chevron-down.svg\"><\/div>\n<div id=\"which-provides-more-accurate-estimates-of-home-values-content\" class=\"close-accordion-content collapsed mb-40\">\n<p>Ownerly and Zillow each provide home value estimation services, but only Zillow has publicly released data as to the accuracy of its proprietary model. Zillow states that the median error rate for on-market homes is 1.94%, while the median error rate for off-market homes is 7.06%. With that being said, valuation estimates are just that \u2014 estimates \u2014 and the degree of accuracy can vary based on geographic location. <\/p>\n<\/div>\n<hr class=\"my-0\" \/>\n<div class=\"d-flex justify-content-between align-items-center cursor-pointer pe-24 close-accordion-heading collapsed\">\n<h3 id=\"what-are-the-benefits-of-using-ownerly-or-zillow\" class=\"my-40\">What are the benefits of using Ownerly or Zillow?<br \/>\n\t\t\t\t<\/h3>\n<p><img decoding=\"async\" alt=\"expand\/collapse\" class=\"ms-24 w-16 flex-shrink-0 rotate-180 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/theclose.com\/wp-content\/themes\/theclose\/assets\/images\/icons\/chevron-down.svg\"><\/div>\n<div id=\"what-are-the-benefits-of-using-ownerly-or-zillow-content\" class=\"close-accordion-content collapsed mb-40\">\n<p>Ownerly and Zillow make it easy to gather current and historical data regarding a property. They compile data from multiple sources, typically public records, saving you time from having to conduct independent research on your own. Ownerly and Zillow both also offer estimated valuations, which can be useful for those looking to buy or sell a home.<\/p>\n<p>Additionally, Zillow acts as a resource to help connect customers with mortgage lenders, landlords, and real estate agents. Providers advertising on Zillow must typically pay a fee, and given the popularity of the platform, these prices can sometimes be quite high. Fortunately, if you\u2019re trying to keep costs down as a real estate agent, there are more affordable <a href=\"https:\/\/theclose.com\/zillow-alternatives\/\">alternatives to Zillow<\/a> that can provide similar features for services like lead generation.<\/p>\n<\/div>\n<hr class=\"my-0\" \/>\n<h2 class=\"wp-block-heading\" id=\"Bringing\">Bringing it all together<\/h2>\n<p>Ownerly and Zillow each offer fantastic resources if you\u2019re looking to get information on properties. This can be useful for landlords and individuals looking to buy property, sell a home, or find a place to rent. If you\u2019re looking to save time researching properties, one of these two companies could be a great fit for you!\u00a0<\/p>\n<p>Have you worked with either Ownerly or Zillow? 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